Full Book Launch

We’ll create a custom marketing plan that will be specifically suited to leverage your book to get the results you want.

Starting with your goals, we work backward to identify the ideal outlets, messages, and tactics to use to spread your message, and we’ll lay out the plan into a clear week-by-week strategy.

This strategy will be custom to you, but generally, it will have these elements:

Magazine Contributor
We will craft 15+ concepts from the book that can stand alone as valuable articles. Our writing team will use these excerpts to write content to share with the media. All of this content will be sent to you for approval. We will also publish this content on sites like Forbes, Entrepreneur, and others, where you will be a VIP Contributor.

Podcast Booking
We will book several interviews on podcasts and radio shows for you to share your ideas.

Media Profiles
We’ll pitch journalists and bloggers to write stories on the content in the book and reference you in their stories.

Influencer Copies
One of the most important ways that books spread is through influencers.

Before the launch, we help you identify influencers in your network who might be able to help support the book, craft email templates for you to reach out to them, and send them advance copies of your book.

Furthermore, we will use our own network of influencers and research relevant people in your target market, and mail out books to them as well.

Social Media Graphics & Distribution
We design social media banners for Facebook, Twitter, and LinkedIn, as well as custom graphics for your book announcement, book launch, and quote images to post on an ongoing basis.

We will also create a social media calendar for consistent promotion of your book on your social media channels. This will include visual assets, quote images, and promotion of your written content.

Press Kit
We create a full media kit for your book, including media hooks, a book summary, your professional assets, and other tools to make covering the book as easy as possible for the media.

Book Launch Week
We coordinate our efforts to maximize the impact of your launch week, focusing on maximizing attention, sales, and reviews. In addition to emailing your LinkedIn connections and hosting you on the Author Hour podcast, we also publish an excerpt of the book to our Book Bites publication and coordinate open media opportunities to land during launch week.

Amazon Reviews
Throughout the first week, we also focus on maximizing early reviews. We leverage our Insider’s List to send early reviewers for the book and send them free copies, and we help you share free copies of the book with your closest friends and family to ask for support.

Media Outreach
We pitch targeted journalists to cover you and your book. For those interested, we mail them a free copy of the book, along with your media kit, and we’ll professionally follow up in order to secure articles. We also help them come up with potential story angles and ideas revolving around your book.

Content Publication & Guest Posts
We also focus on sharing the book’s ideas through your own content. Using the articles created earlier, we submit guest posts to various blogs and media outlets, and publish some content on your own channels. We also create a schedule to consistently share quote images on your social media in order to stay top of mind with your connections.

Paid Ads
We will use advertisements on two different platforms to raise the visibility of your book and sell copies. These will primarily be on Amazon.

Reporting
Throughout this process, we will send you a weekly progress report on media coverage, new opportunities, and discussions in progress. At the end of our work together, you’ll receive a full coverage report highlighting relevant statistics for all the media attention the book has received.